When genomic sequencing is mentioned, many people think of direct-to-consumer (DTC) companies like 23andMe and Ancestry.com. These companies are well known due to the novelty factor of genetic testing and their numerous marketing campaigns but they don’t actually use genomic sequencing technology to run their genetic tests. Instead, these companies do genotyping, which compares small sections of a person’s genome to references samples to measure any variances, by using a technology called Microarrays.
AGB 2020.6 - Illumina (ILMN)
AGB 2020.6 - Illumina (ILMN)
AGB 2020.6 - Illumina (ILMN)
When genomic sequencing is mentioned, many people think of direct-to-consumer (DTC) companies like 23andMe and Ancestry.com. These companies are well known due to the novelty factor of genetic testing and their numerous marketing campaigns but they don’t actually use genomic sequencing technology to run their genetic tests. Instead, these companies do genotyping, which compares small sections of a person’s genome to references samples to measure any variances, by using a technology called Microarrays.