AGB 2025.2 - Booking Holdings (BKNG)

Best Operator in Online Travel

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Booking Holdings

“Winning a traveler's business is never easy because of the high level of competition in our industry. But we are pleased to see that by providing a better way to do it, less friction, better value, a broader selection and great customer service, we are building a customer base that is more likely to choose us.” - CEO Glenn Fogel on the Q1 2024 earnings call.

Booking Holdings is the leading online travel agency (OTA) with over 1.1B room nights, 83M rental car days and 49M airline tickets transacted through their various travel platforms in 2024. The company started off as a Priceline.com in 1997 mainly offering customers a way to purchase airline tickets online. Throughout its early history, Priceline was known for its “name your own price” feature, which matched customer bids to unsold inventory for their airline, hotel and rental car partners. Priceline eventually removed this feature in the late 2010s, …