AGB 2022.15 - Church & Dwight (CHD)

Steady Acquirer of Consumer Brands

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Church & Dwight

Church & Dwight is a leading consumer packaged goods (CPG) company with a focus on personal care and household goods. Founded in 1846, the company is best known for its baking soda brand, Arm & Hammer. Church & Dwight commands over 75% market share in this category and the brand generates over $1B in revenue per year including adjacent categories such as laundry detergent, kitty litter and oral care products. The company has leveraged the strength and cash flows of the Arm & Hammer brand to acquire 14 other power brands since 2001.

Power brands are #1 or #2 in their respective categories, asset-light and have the potential to outgrow the market. These power brands include: Trojan (acquired in 2001), Xtra (2001), First Response (2001), Nair (2001), Spinbrush (2005), OxiClean (2006), Orajel (2008), Batiste (2011), Vitafusion (2012), Waterpik (2017), Flawless (2019), Zicam (2020), TheraBreath (2021) and He…