AGB 2022.1 - Salesforce.com (CRM)

Highest Reinvestment Rate in Cloud Software

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Salesforce.com

“How do you achieve manifest destiny in the software market? It's all about distribution. Do you have enough sales people to cover the millions of companies in the world who need this product?... Our ability to invest and grow distribution, which is one of our core assets and I would say one of our core competencies at Salesforce, and the ability to consistently execute that in a public environment over so many years; 13 years of operating history now. This is what we bring to Buddy Media. It's a great product; this is the time in the market that people need this product. We are the ones who are able to operate the distribution channel; we need Michael and Marcel to deliver a world class offering and we will market and sell the heck out of it.” – Co-founder and Chief Executive Officer, Marc Benioff, on the Buddy Media Acquisition Conference Call, June 2012

Salesforce is the leading provider of cloud base…